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The home page may not be dead, according to blog writer Kent Anderson in this post, but now it serves more as a brand/promotional tool/billboard — and less a navigational tool. It’s more like a magazine cover, less like a newspaper’s Page A1. Readers are likely to not land at the home page at all, instead finding their way to your site via search engines or social media.
A good read, and interesting concept for anyone writing or revamping a website.
What do you think? How often do you seek out a company’s home page, versus finding your way to the site by Googling, say, or clicking on a Facebook link?
by Maryann Hammers — your solution for all writing and editing needs